Brands use virtual reality to fuel growth

                    

On the one hand, pressure marketers to bring Virtual Reality (VR) for their brands. On the other, the question: does the public really have bought that idea?

According to The Wall Street Journal, who understands the trends ensures that 2016 will be the year of the RV.

However, 2016 is almost in half and this is still a subject that not everyone understands.

It is more or less as with the internet in its early years, (who remember dial-up internet?).

You can not imagine how kind YouTube sites, which depend on the production of content for its users, survive in this scenario, there in the early days.

But if you depend on the developers of virtual reality and marketers, this will change soon.

Investments in technology go beyond the point of sale and spare no effort to market growth and demand for RV.

To please its subscribers, The New York Times distributed nearly one million Google Cardboards, augmented reality glasses Google made of cardboard, and is now investing in a channel that broadcasts virtual reality ads of various brands such as , TAG Heuer, MINI and GE.

The Olympics 2016 in Brazil also promise to show the whole world the importance of RV.

This technology will be used to film some events during the games, including the 100-meter dash Athletics, who became famous because of the records of Usain Bolt, the fastest man in the world.

Viewers will be able to watch live events in augmented reality and choose other online content also in RV ensures the Information Age.

The different forms of virtual reality during the games will help marketers to realize the importance of using the RV world over and decide how much should be invested in this area.

Brands use technology not only to show that they are modern, technology experts, but rather to create experiences that go beyond the ordinary and to engage customers and prospects, expand your universe interactively and explore new ways and platforms.

Several brands are already testing their virtual reality communication to help grow their business and increase their awareness. These include eBay, Best Western, McDonald's, Saks and Alibaba.

EBay and Australian store Myer, for example, joined to create the first department store in Virtual Reality history.

The partnership shows consumers a snack will be like shopping in the future. In this action, consumers enter virtually in the Myer department store and have contact with more than 12,500 products through the RV.

If the customer is interested in a product that is far, this product will simply "float to him," reinforces eBay.

Innovation allows immersion of consumers in a new shopping experience, with product information updated in real time.

Products can be searched, selected and added to a virtual cart through eBay.

The goal is to improve the customer experience, thereby increasing brand loyalty. "It is important for the brand not only replicate the e-commerce experience in the virtual environment," according Jooman Park, CEO of eBay Australia and New Zealand.

"We are combining the best elements of traditional retail and expanding our resources to improve the search, selection, customization and efficiency of products and services."

See the original article in Brandchannel as other brands are creating experiences with Virtual Reality.