São Paulo - The Federal Reserve, the US central bank, entered today for Facebook and already has almost 5000 Tanned.
The page will publish "press releases, speeches, statements, reports, educational materials, frequently asked questions, photos and videos."
For now, there are already published 4 posts explaining its functions and structure, as well as a profile of their first female president, Janet Yellen, took office two and a half years.
The Federal Reserve has already had a Twitter page, as well as other regional central banks like the New York Fed.
The welcome gesture of transparency comes from an institution whose objectives (maintain high employment and low inflation, and the stability of the financial system) depend both on concrete acts as communication.
The central banks of developed countries, with their low interest rates and monetary expansion programs have taken on the burden of sustaining the recovery before paralyzed governments and weak data.
Currently, the Fed's challenge is to continue with the process of rising interest rates started in December last year and stopped in front of new turmoil in the global economy.
The Central Bank of Brazil has a page on Twitter but not on Facebook. The transcripts of their discussions are never released, unlike its American counterpart.
Albeit with a delay (about 6 years) not too move with the market, they help to understand how the decision process.
But there are signs that the communication is also changing here. The first decision of the Monetary Policy Committee under the command of Ilan Goldfajn, new president of BC, came by appointment and much longer text than in the past, and the disclosure of the minutes was anticipated.
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