São Paulo - Dona brands of Dove soap and deodorant Axe, Unilever will be willing to pay $ 1 billion for "green" products company, the actress Jessica Alba.
The negotiation is still at an early stage and happens even with the amount of game being lower than estimated by the Honest last year of $ 1.7 billion.
Founded in California in 2011, the company revenues of US $ 300 million from the sale of disposable diapers, cleaning products and personal care "green", made of more environmentally responsible way.
This profile has meant that the company would attract a captive audience in the United States, especially younger mothers, willing to pay for monthly subscription services in your virtual store, and ensure sales in supermarkets such as Whole Foods.
Since the establishment, the company has the actress Jessica Alba as cofounder raised $ 200 million in investments - with the promise, in case sales, pay double contributed to each new shareholder.
Unilever sells food items packages, household and personal care for everyone - however, there was no product overlap in the United States if it bought Honest.
In 2008, the company sold its soap powder area for $ 1.45 billion that was active in North America, there has grown up with releases for hair and skin care.
With the acquisition, Unilever would follow the same trend of the competitor P & G to meet consumers seeking products made with less harmful chemicals.
A too difficult task for these large industries, but also for the smaller ones.
A matter of WSJ beginning of the year, made after a thorough investigation, indicated that the detergent Honest brand contained sodium sulfate in its composition, one of the components that the company would say avoid.
Nothing honest for a business that was born and raised based on the politically correct discourse
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